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The agency also presented evidence - such as comparison of the brands performance in markets where the campaign ran heavily with less involved markets - to discount other possible reasons for this sales success and to establish a clear link between the advertising and the brand's revival. Read case study thebe investment corporation founded in 1992, thebe investment corporation (tic) is a ground-breaking and leading black-owned investment company in south africa that invests in and grows businesses whilst transforming lives and making a difference in communities. In depth creative case studies from smart advertising agency smart is an award-winning full-service creative advertising agency offering brand strategy, marketing, social media strategy, web development and design across melbourne, sydney, brisbane and the gold coast.